Sam trained at the Italia Conti Academy of Theatre Arts. He landed his first television role playing Ricky in Hollyoaks in 2009. In January 2010 he joined the cast of Eastenders and its first online spinoff Eastenders: E20, playing the character Leon Small. He is also a singer and  has starred in West End musicals as well as touring the world with numerous shows.

Sam was the winner of the sixth series of ITV1's Dancing on Ice in March 2011. He also went on to win the tour where he skated alongside Torvill & Dean. Due to Sam's success on the show he was invited back for the final  'All Stars' series where he skated with his now wife Vicky.

Television credits include: Henry Conner in Doctors (BBC); Bumby Wallace in Mr Selfridge (ITV1); Leon in Eastenders (BBC); Leon in E20 (BBC online & BBC3) Ricky in Hollyoaks (Lime Pictures for Channel 4) and Himself on Dancing on Ice.

Theatre Credits include: Bronfman in Rags (Park Theatre London) Mickey Deans in End of the Rainbow (Colchester Mercury & UK tour); Norman in Dreamboats and Petticoats (Westend, Whyndams theatre), Brad Majors in The Rocky Horror Show (40th anniversary UK Tour), Adam Pontipee in Seven brides for seven brothers (UK Tour), Tonights the Night (UK Tour), 20th Century Boy (BAC), Castor in Jason and the Argonauts (Charing Cross Theatre) and Muscles in Top Cat (New Wimbledon Theatre). Sam has also starred in some of the top Pantomimes around the country over the years.

Film credits include: Rupert in In the cloud (Crackle, Sony) Jack in Life's a Buzz (Short film); Dave in Real Time (Short film for century aspect); Hey Baby (Feature Film) and Jhoom Barabar Jhoom (Feature film)